Brief
Announcing the appointment of a new CEO to the market is a major undertaking for a listed company. The media spotlight invariably falls on the new CEO, and investors and the market want to be assured of the new CEO’s strategy. If not managed properly, the process can impact on the company’s reputation – and its share price. Reputation Edge was entrusted to provide strategic advice and support for CEO transitions at three major ASX listed companies – Treasury Wine Estates (ASX: TWE), Boral (ASX: BLD) and Austbrokers (ASX: AUB).