Strategy
We conducted research to quantify the client’s goals and assessed their existing capability and technologies. This included:
- Workshops with C-suite executives, sales and customer service teams, IT, HR and marketing to discuss customer segmentation analysis, data collection and management. We also created a customer journey map to identify all touchpoints on the pathway to purchase.
- Reviewed Google Analytics to understand current site performance and audience behaviour.
- Met with customers to learn how they used the current site and what features/functions/content was important to them.
- Reviewed the competitor landscape to identify strengths (to be matched) and weaknesses (to be exploited).
All of the findings and recommendations were incorporated into a strategic plan document. .
We opened our doors in 2010 with a simple mission in mind: to develop and deliver cut-through engagement that enhances and protects our clients’ individual and corporate reputation in an increasingly disrupted and dynamic market.
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