Strategy
We targeted national motoring, lifestyle and technology media to position XC40 as a car that redefines the luxury compact SUV segment in Australia. We capitalised on Volvo’s promise to launch a visually striking, luxury SUV with world leading safety features and the latest driverless technology. Over two days selected media were flown to a launch event in the Barossa Valley in Adelaide where they were able to test drive the XC40 and experience its advanced safety technology and sheer ‘driveability'.
We opened our doors in 2010 with a simple mission in mind: to develop and deliver cut-through engagement that enhances and protects our clients’ individual and corporate reputation in an increasingly disrupted and dynamic market.
We care about your reputation. We'd love to hear form you.
