Strategy
To prepare for the coaching session we conducted extensive research on the government agency and the issues previously raised by the Senate committee. We also reviewed videos of the acting CEO’s previous appearances before the Senate inquiry. Based on this research we developed a detailed Q&A document and a Positioning document which we used to craft the CEO’s responses to a range of potential questions.
We opened our doors in 2010 with a simple mission in mind: to develop and deliver cut-through engagement that enhances and protects our clients’ individual and corporate reputation in an increasingly disrupted and dynamic market.
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