Case Study: Communicating the case for change to members

Communicating the case for change to members

ENGINEERS'S AUSTRALIA

Brief

With over 100,000 members, Engineers Australia (EA) is the peak professional body for the advancement of engineering in Australia. With thousands of senior volunteers around the country, EA wanted to improve the understanding of its transformation programme among this influential group of members.

Reputation Edge undertook extensive consultation with internal stakeholders, including the CEO, National President and Board members, to determine the issues, opportunities and potential roadblocks to a successful engagement programme.

Strategy

EA adopted our recommendation to run a series of moderated panel discussions around the country featuring a mix of volunteers and senior engineers from business and academia. The aim was to start a national discussion about the need for change and how this would benefit members and Engineers Australia as the key advocate for the profession.

Reputation Edge coordinated the logistics for 11 forums held in hotels around the country. We sourced and briefed a professional MC, the panellists, and produced the content for the panel discussions. We scripted and produced an introductory video to kick-start the discussions. We also coordinated feedback forms from the attendees.

Results

Reputation Edge produced a detailed Post Roadshow Report containing extensive feedback from attendees and recommendations for future communication with volunteers.

84% of volunteers stated they enjoyed the forums and were glad they attended
81% stated they felt the Q&A session for volunteers was very worthwhile
76% stated they supported Engineers Australia’s efforts to promote the profession.

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